Category: Small business

The relationship between small businesses and their community members can be mutually supportive. While small business owners often rely on loyal local customers for growth and success, many customers also value supporting local businesses. In fact, a recent study revealed that 82% of Canadians believe micro and small businesses in their communities deserve support, and 76% feel local businesses are more important in their communities than online-only retailers. This highlights why it can be valuable for small business owners to strengthen their local connections in meaningful ways to reach a supportive audience. One way to do is by getting involved in local events, such as fairs, festivals, charity fundraisers, or farmers’ markets......