Category: Small business

In the sea of tweets, Instagram posts, Facebook comments, Pinterest boards and swipe-ups, it is common to feel overwhelmed at the thought of navigating the ever-changing, often uncertain social media waters. For small business owners trying to maintain and grow a social media presence and connect with the public while juggling a multitude of other tasks may feel unattainable. If this sounds familiar, or you already have a digital presence but are not sure how to help create meaningful engagement with the content you are posting, know that it is attainable, and it does not always require a great deal of experience in social media marketing to achieve. If you have a solid understanding of your audience and their needs, and sharing details about your business comes naturally, you are already in a great spot. It’s about taking your existing content strategy and elevating it so that you can increase engagement levels (the measurement of likes, comments, and shares that you receive on your posts) and build a greater, more meaningful digital community that can translate into more customers and sales......