Tag: marketing ideas

Did you know that back-to-school is typically the second-largest retail season next to the winter holidays? For small business owners, this marks an excellent opportunity to spark consumer interest by launching campaigns that cater products and services to an interested audience, helping to boost sales and strengthen community relationships. Below are some back-to-school campaign ideas for local small businesses that can be easy to implement, while remaining cost-effective: Design a back-to-school starter pack Promote a back-to-school giveaway on social media Run an in-store, back-to-school deal Host relevant after-school events Lead a community donation drive Run a back-to-school influencer campaign with local influencers Design a Back-to-School Starter Pack One of the biggest factors that consumers look for when it comes to back-to-school shopping is convenience. In fact, 71% of parents say it is more important than price. Designing a “starter pack” or bundle of items can be a great way to tap into the back-to-school rush and offer a fresh take on existing products or services, helping make shopping faster and easier for your customers. The contents of the starter pack(s) will depend on your small business but can be customized to meet the specific needs of your customers, creating a more personalized experience......