Tag: social media influencer

Creating strong marketing content can take time, energy, and often money, which can feel like a significant undertaking if you’re a small business owner wearing multiple hats with limited resources. However, what if there were a way to get high-performing marketing material without doing all the heavy lifting yourself? That’s where user-generated content comes in. User-generated content is typically cost-effective (sometimes even free) and can be considered more authentic and persuasive than traditional advertising or heavily branded content, as it comes directly from customers. In this article, you’ll find out more information on the following: What is user-generated content? Is user-generated content valuable to small business owners? How small business owners can work with local nano-influencers to promote their business Why small business owners should engage with their customers’ content The benefits of running a contest for customers to create user-generated content The value of having a branded hashtag for your small business What is user-generated content? User-generated content, often referred to as UGC, is any form of media or content that customers create about a business. Some examples include, but are not limited to: Reviews and testimonials Photos or videos (e......