social media
Instagram & Facebook’s Algorithm Changes: What Small Businesses Need to Know in 2025
If it feels like social media platforms are constantly changing or tweaking in-app features, it’s because in many cases, they are! Platforms like Instagram and Facebook constantly evolve to meet their users' changing needs and preferences, so we often see several updates regularly. Keeping up with these changes may feel challenging, especially as a small business owner who is already taking on multiple roles and responsibilities. However, understanding each platform's latest algorithm changes and the types of content that they currently prioritize can help you develop or adjust your strategy so you can create content that reaches your target audience. In this article, we discuss some of the latest algorithm changes across Meta's platforms and what these changes mean when creating content. We help answer: What is the Instagram algorithm? What impacts reach on Instagram? Should small business owners create Instagram Reels? What content does the Facebook algorithm prioritize? What is the value of creating relevant content on Facebook? Why is it important to respond to social media comments? Navigating Instagram’s Algorithm + Content Tips Instagram has two billion monthly active users globally, making it a popular social media platform geared more toward short-form video content since it introduced Reels in 2020......
